Using LibQual+ ®As a Qualitative Method: Taking One Iranian Academic Library as an Example

Abstract

 The purpose of this research is to use LibQual+ ®as a qualitative method for improvingthe service quality of Islamic Azad University – Marvdasht Branch Academic Library. The study was done using printed version of LibQUAL+ ® survey, consisting of questions on three dimensions of the model: Affect of Service, Information Control and Library as Place. The research sample included 300 users (faculties and M.S students) of the library. Findings show that the library has offered much better services in the first dimension meanwhile; the lowest service level is in the third one. The desired expectations of users are high in all three dimensions and there is a gap between levels of expectations and perceived service performance. Keywords